Property data at your fingertips
Overview
Corelogic is the largest provider of property data, analytics and property-related services in Australia and New Zealand. I worked on their flagship product, RP Data, to ensure users had access to the most up to date property information in Australia, via their desktop and mobile app, which is available both on iOS and Android.
My contribution
User research Design sprint facilitation Usability testing Ideation workshops Product design
The team
Year
2017 - 2019
Process
RP Data, over a decade old, was described by users as "outdated" and "tired." To address this, CoreLogic embarked on rebuilding the product to surface underutilised features, enhance the user experience, and modernise its look and feel.
While property brokers, valuers, and managers benefit from RP Data, real estate agents make up the majority of its user base (70%). These agents rely on the platform to prospect for new leads, establish themselves as experts within their territories, secure listings, and ultimately close sales.
Real estate agents are creatures of habit, seeking tools that are intuitive, easy to use, and capable of delivering hyper-relevant information that supports their narratives when winning listings and selling homes.
